There's no doubt about it: Video is super popular. It's become such an integral part of our web browsing experience that our eyes are almost instantly attracted to a video player on a page.

The good news is, our Pro and Elite website packages allow you to put video from sites like YouTube right on your site to draw attention and bring a little spice.

Here's an example of how we can embed video right on your site. It's a Fedex spot about marketing that small business site owners can relate to.

 

More and more small businesses are finding success driving business from a Facebook Fan page or Twitter followers. Social media outlets like thse are a great way to find potential customers at low marketing cost.

 
Use your website to get fans and followers!

The best and fastest way to build a social following is to drive people to those outlets from your website. Putting Follow and Like icons in your site is a simple way to get the word out, and is included in every website we build.

You certainly know your business and know what motivates your customers. But you probably aren't a professional writer. Maybe you aren't any kind of writer at all. That's no problem.

When you get your site from Fastest Websites in the West, you also get a professional copy writer to look at your site and give the text information on your site a nice touch-up.

So when potential customers visit your site, they'll be impressed with the quality of content, which will reflect the quality of your company.

Don't let bad copywriting make you look second-rate

You'd be surprised at how many small business sites out there are full of spelling and grammatical errors. OK, so you probably wouldn't. But the point is, bad copy gives the impression of a bad company. But great copywriting puts a nice glossy coat on your professional website and conveys the image you need to drive business.

In this day and age, your online presence says so much about your business. Many potential customers won't even do business with a company that doesn't have a quality-looking website.

People judge your company by your email address

And it's a major red-flag for many potential customers when your email address isn't from your website. The perception in this day and age is companies with gmail or hotmail accounts for their businesses are second-rate.

The good news is Fastest Websites in the West will create email addresses for you from your site name (domain). If your website is www.GreatCompany.com, we create email addresses of your choice @GreatCompany.com.

This way, when you interact with customers, you create a quality image of your company.

In today's market, most customers want access to the companies they do business with without having to pick up the phone. Not only that, a website should be designed to help drive business and sales.

Having a nice, simple lead generation or contact form like the sample below on your site allows customers to request information from you and allows you to collect their email address and phone number for following up.

Our Pro and Elite site packages include lead or contact forms standard, so you can do business even outside of business hours!

Most of the companies we work with find around 10% of their site visitors do so from a phone or other mobile device. It could be an iPhone, iPad, Android Phone, Tablet PC or iTouch MP3 player.

Research and decision-making right from the phone

Regardless of the device, this segment of the market that uses mobile devices to browse the web is growing rapidly. Here's an example. We worked with a restaurant which offers a unique mexican food dining experience. They are finding a large amount of traffic to their site from other websites or apps that people are using to find food in the area they're in, right on their mobile phone. They are doing research and making a decision all in minutes, right from their phone.

The sad part is, most sites are not mobile compatible. The design elements break or aren't useful in a mobile environment and those type of buyers won't consider that company in their buying decision.

We deliver mobile compatible websites standard

All of our web site designs are compatible with mobile devices, allowing customers to check out your business on the phone and put you ahead of the competition.

This is a fun experiment. Go up to a small business owner and ask him or her how many visits the company website gets in an average week. Or where most of the visitors come from. The vast majority of the time they have no idea.

And that's just sad.

Monitor your site traffic and know the whos, whats and wheres

So many companies with websites have no idea how many visitors they have, what pages they visit, what keywords they entered to find the site and how long they spent on each page they visited.

This data and so much more about their sites is available to all of our customers as a standard feature. We set up Google Analytics on your site and get you instructions for quickly and easily accessing your data.