An End-to-End marketing communication strategy for current customers and prospects = Money
It's amazing how often I encounter companies who have begun interviewing advertising or marketing agencies to hire and find their pitch is entirely geared around acquiring more new clients.
I love it, because the message of Ryan Teeples Consulting is so different, it makes us stand out.
We contend that, in most companies, the biggest immediate marketing opportunity lies in your existing customer base. But most companies don't know where to begin to develop a strategy for this kind of retention marketing.
To do it right, however, requires an ongoing, planned, data-driven personal communication strategy for every customer at every point in their life-cycle.
The mantra we adopt is send the "right marketing offer to the right customer in the right media at the right time." This requires building a systematic marketing communication strategy that begins when you first collect their contact info, and ends, well, never.
You continue to communicate with your customers into perpetuity.
And ongoing, personalized marketing requires some technology to enable it. We help customers build these end-to-end communication strategies as well as identify the technologies required to enable it.
It works. It really, really works.
That's not to say we don't help companies acquire new customers. We do. But our approach is different. Read about Ryan Teeples Consulting's Acquisition Marketing Strategies here.
I love it, because the message of Ryan Teeples Consulting is so different, it makes us stand out.
We contend that, in most companies, the biggest immediate marketing opportunity lies in your existing customer base. But most companies don't know where to begin to develop a strategy for this kind of retention marketing.
To do it right, however, requires an ongoing, planned, data-driven personal communication strategy for every customer at every point in their life-cycle.
The mantra we adopt is send the "right marketing offer to the right customer in the right media at the right time." This requires building a systematic marketing communication strategy that begins when you first collect their contact info, and ends, well, never.
You continue to communicate with your customers into perpetuity.
And ongoing, personalized marketing requires some technology to enable it. We help customers build these end-to-end communication strategies as well as identify the technologies required to enable it.
It works. It really, really works.
That's not to say we don't help companies acquire new customers. We do. But our approach is different. Read about Ryan Teeples Consulting's Acquisition Marketing Strategies here.