Perceptions of an End User

A couple of weeks ago I was at a CRM conference and was talking with one of my colleagues and his spouse.  In the discussion they mentioned that they had a small business, and incidentally, they were going to a Google AdWords event that week also.

That piqued my interest and I began asking questions about how they knew if traffic drivers were providing value.  Aside from the blank stare, I gathered from the basic "traffic is steady" answer that they really didn't know where the value was.

I asked how they managed their SEO (keywords, backlinks, and accounts).

I only got the answer that they manage the keywords for their site in Google.  They didn't actually think about WHO the people were that managed other sites that generate traffic. In fact, they didn't even think about how they could build a campaign to engage those other sites and also gain more impressions themselves on the web.

So, my question is to all of you - are you thinking about those sites?

I discussed a little bit about what SEORM Solutions is, and what our goals are, and the questions started flowing.  In the end,  they were begging for the product.  Hold tight, hold tight.

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